Marketing consultancy that makes you smile, graphic.

Marketing

consultancy
that makes
you smile.

Availability

I am available for new assignments from April 2025. Get in touch if you could use my help!

Photo of Eefje, the face behind ey'yo

HELLO! I’M Eefje; a native Dutch and Amsterdam based energetic marketing consultant with more than 15 years of experience. Stepping in when needed, stepping out when my task is completed.

Work

In short

I HELP your business grow through marketing. I dig up goals and make smart plans with a human touch. I ensure ambitious targets are met and your business will grow, leaving you with a smile on your face.

How I can help you
  • Marketing strategy
  • Marketing campaigns
  • Marketing project management
  • Marketing maternity cover
  • Your in-house marketing department lead, executing all your marketing needs in collaboration with externals
Preferred customer profile
  • Companies with a small impact on our environment and a big impact on people and business
  • SMEs with growth ambition
  • Start-ups or scale-ups
  • European based companies looking to set foot in the Netherlands.

The 2 biggest compliments.

“I’m going to look for a permanent marketing colleague exactly like you.”

“When I got interviewed, they asked me what would be my ideal colleague. I already met her: Eefje. She is a thoughtful colleague with humor and an always positive mindset.”

360 Marketing strategy

Marketing is most effective when everything is in harmony: brand, product, customer service, audience, positioning, targeting strategy, on- and offline media plan.

Department setup

Need to start from scratch? Let me set up your marketing department. After we clarified the goals and budget, we’ll look at team, systems, suppliers etc.

Brand building

Need to build or evaluate your brand? My favorite! Let’s define why you are in business, what makes you different and how you walk talk and act to attract your ideal customer.

Funnel optimisation

A more effective conversion plan, from MQL to SQL, from SQL to customer – and beyond – to secure the company’s growth.

Customer engagement

Investing in a paying / recurring customer is often more fruitful than hunting for a new one. Optimise the customer journey to keep them in your base.

Campaigns

Reaching your target audience with impactful campaigns designed only for them. The right message at the right time. Always as part of the bigger plan.

Worked for

Want to do business in the Netherlands?

I’m a native Dutch marketing consultant and I help to grow your company in the Netherlands in the most effective way.

Image of the Netherlands, for entrepeneurs who want to start a business in the Netherlands
Image of the Netherlands, for entrepeneurs who want to start a business in the Netherlands

Strategic marketing coaching

I coach marketers on-the-job, making sure every move is backed by strategic thinking. Perfect for one-man-shows and hands-on marketers who want to develop their strategic skills.

Certificates

MBA Brand Management, at Marketing Week (by Mark Ritson).

Behavioural Design, at Sue Behavioural Design Acadamy.

Branding & Customer Experience, at NIBAA

My favorites

EVERY DAY we learn something new. That’s a minimum of 365 lessons per year we can put into practice. Here are a few of my favorites.

images of sue behavioural design and simon kucher

I hope something made you smile today.

Have a wonderful day!