YOU WANT to expand your business to the Netherlands – or start here. I will help you with your market approach. How will you reach your Dutch audience, how do you convert them to customers and how will you retain them?

Why expand to the Netherlands?

Even though The Netherlands is a relatively small country, it is very attractive to start doing business in the land that has more to offer than cheese and wooden shoes. The Netherlands is appreciated by business owners all around the globe because of many reasons. I will list a few:

  • The ideal location (entrance to Europe)
  • The infrastructure (waterways, railways, highways, pipelines)
  • Its healthy economy (one of the best and most stable of Europe, known for being open and internationally oriented)
  • Dutchies breath tech
  • High qualified talent
  • Tax benefits
  • Attractive location for employees to settle / live
  • The organization (the Netherlands is pretty decently organized)

What people think the Netherlands looks like.

Image of kingsday in the Netherlands. What people think the Netherlands look like.
Image of wooden shoes. What people think the Netherlands look like.
Image of wind mills in the Netherlands. What people think the Netherlands look like.
Image of the canals of Amsterdam. What people think the Netherlands look like.

What it mostly
looks like.

Image of the port of Rotterdam. What the Netherlands look like.
Image of one city center in the Netherlands. What the Netherlands look like.
Image of one Dutch business area. What the Netherlands look like.
Image of a farm house in the Netherlands. What the Netherlands look like.
Market approach

Is a centralised market approach from your head office sufficient for the Dutch market or does it need a more local touch? Let me dive into your tactics and consult you.

Target audience

You will need a clear view on your target audience in the Netherlands. Who is your buyer / DMU in this country? What are their characteristics? What do they value in life?

Media

Let me advise you on which platforms (online and offline) are most successful to reach your target audience in the Netherlands.

Content

What kind of content on those media will tickle your audience and DMUs?

Pricing

How does your pricing convert to the Dutch market? Can you copy 1 to 1 or is it worth the effort to localize pricing?

Translation

I will help you find good native translators, if necessary specialized in your field of expertise.

Marketing consultancy for the Dutch market.

Knowledge about the Dutch market comes from inside. ey’yo is your Dutch marketing specialist. Let’s partner up! I will help you with the market research, strategy, localisation of your marketing, setting up a new brand if needed and mostly; the most effective way to grow your company in the Netherlands.

I will not do all of that alone. I have preferred agencies and freelancers to work with, and I will line them up depending on your needs. If you have contacts you want me to work with, that’s fine too!

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