• Surprising collabs

    Surprising collabs: the brand boost you were looking for YOU ARE having a random, fun conversation with a friend over drinks and suddenly someone goes: “Haha, Brand A should totally do something with Brand B. That would be hilarious!” But here’s the thing: sometimes the most random sounding ideas actually make for the most powerful…

  • The art of brand positioning

    The art of brand positioning I ONCE saw a year’s worth of distinctive brand positioning thrown in the garbage, just to go back to looking exactly similar (or honestly – worse) than competition. More than it hurt, I found it incredibly stupid. The problem was a board unaware of their bias. In order to build…

  • Brand foundation

    These 4 questions are your brand foundation EVERY PERSON in your company should be able to answer these questions and they should all answer the same. Please, if that’s not the case, make some time to clarify this for now and forever. You’ll have a strong foundation to build your empire upon. I promise it…